Content Marketing Manager

We are seeking a content marketing manager that will help us grow our digital channels and create marketing content. Working with our VP of Marketing, you will help define and craft campaigns that drive awareness and educate our audience. Ultimately, your efforts will help fill our sales funnel by attracting new opportunities and supporting customer acquisition.

Responsibilities

  • Day-to-day management of social media platforms

    • Design, manage, and monitor content across social and industry channels

    • Execute against plan, write copy, prep and post videos, etc.

    • Work with and acquire new partners to expand social reach

    • Turn customer feedback into valuable insights

  • Update content on company website and others including images and videos

  • Monitor and improve website performance

  • Work with Sales and Support to help shape content strategy

  • Showcase deep understanding of Google Analytics, monitor and improve SEO

  • Build content calendar to increase qualified traffic

  • Draft case studies to showcase our customers and our value proposition
     

Requirements

  • 3-5 years experience in a marketing role or similar

  • Familiarity with Mailchimp, Buffer or Hootsuite, and SEM tools

  • Experience producing high quality visual and copy marketing assets like blog posts, email newsletters, guides, and the images associated with those

  • Experience in designing and articulating a campaign, setting goals, documenting and executing tasks, and tracking the results to inform future strategies

  • A/B testing, optimization, driving lead and conversion performance

  • Growth mindset and constantly motivated to iterate and improve

  • Ability to thrive in a fast paced, entrepreneurial environment

  • Outstanding communication, collaboration, and interpersonal skills

Special consideration given to those with

  • Experience with video creation (sizzle reels, behind-the-scenes, etc.)

  • Experience with volumetric video is a huge plus

  • Experience with AR, VR, XR applications is a plus

Location

  • Role is remote based out of either Nova Scotia or California. (Other locations can be discussed)

Reporting

  • This role reports to the VP of Marketing.