A technical dive into how Toranomon Hills Station Tower leveraged volumetric video to deliver a human-first, digital experience.
Toranomon Hills Station Tower, a prominent landmark in Tokyo, embarked on a creative journey to enhance visitors' expereinces through cutting-edge technology and art. As part of the vision of the digital twin project, an Augmented Reality (AR) mobile application 'Xplorer' was developed to seamlessly integrate volumetric video and visual positioning system (VPS) technologies.
This case study explores how TOKYO NODE LAB (Bascule Inc. and Mori Building Co., Ltd.) brought humans to out-of-home experiences, and the remarkable achievements in bridging the gap between the real and digital worlds.
Toranomon Hills has continually evolved and expanded over the years, culminating in the grand opening of the Toranomon Hills Station Tower in October 2023 by Mori Building Co., Ltd. A significant part of this expansion was establishing TOKYO NODE, a creative hub housed within the Station Tower, featuring volumetric video. TOKYO NODE LAB sought to create novel experiences by fusing the architectural features of the city and its buildings with digital technologies. Its first launch included special AR content aligning with the grand opening commemorative project event, "Syn: Unfolded Horizon of Bodily Senses" exhibition by Rhizomatiks x ELEVENPLAY. Three different locations within the Toranomon Hills were chosen for this launch, alongside location-free AR content accessible from anywhere.